sea salt wins The Grocer new product award 2021 for crisps

December 02, 2021

we won an award! we are very excited to let you know that our sea salt has won The Grocer new product awards 2021 for crisps. whoop! 

we were honoured to have been selected as a finalist alongside McCoy's Fire Pit Flame Roasted Peri Peri, McCoy's Fire Pit Flame Smoked Chorizo and Walkers MAX Kentucky Fried Chicken. 

the very glitzy awards ceremony took place on Tuesday 16th November 2021. we were absolutely delighted to be selected as the winner in our category, particularly as we were up against some big players in the market. 

"tastes like one of the best low-fat snack products out there", was just one of the comments from the judges - wow! 

our marketing director Ruth Fittock said the following, "we’ve always known we are onto something special with Simply Roasted, but we couldn’t be more thrilled to have it confirmed by The Grocer. we were up against some really massive brands, in a hugely competitive category, which makes it all the more rewarding. 

we believe Simply Roasted are going to challenge the crisp category, and this award now shows that others do too. we can’t wait now for consumers to try the ‘best new crisp’ for themselves!"

you really do have to try them to taste how special they are. 

shop our sea salt crisps now.