we use only the finest ingredients for our crisps. we simply take the best potatoes, grown locally, slice them thickly, then rest them under a high heat until they're roasted to a crunchy brown, ready to be seasoned, bagged and enjoyed. simple pleasures, made simple again.

roasting potatoes slowly in our super special secret oven creates the crisp taste, crunch and satisfaction we all love, whilst simply being way better for you than old fashioned crisps. these crisps are lower in fat. 50% less. much lower in salt*. and under 100 calories per serving. so dig in.

*simply roasted vs regular fried crisps.