we’re on a mission to improve the health of the nation, one crisp at a time. that's why we spent 10 years and £20 million working on a new way to make a crisp. we believe our range truly bridges the gap between the much loved traditional potato crisp and better-for-you options on the market. we give snackers everything they want from a crisp - crunch, flavour and satiety and less of what they don't want - calories, fat, salt.

the government has some new rules around HFSS food to help the UK get a bit healthier. great idea. that’s why we are the only potato crisp brand it won’t affect. simple.

we’d love to chat to retail partners who are looking for a genuinely better-for-you crisp that doesn’t compromise on taste. get in touch for further information.

contact us.

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