win a festive feast on us!

we're giving away £1,000 to spend in Waitrose this festive season! sounds pretty good, right? click the link below to find out how

simply better crisps

under 99 calories

50% less fat

real, sliced potatoes

gluten free

25% less salt


better crunch. better taste. Better for you.

triple cooked for crunchier crisps.


as seen in

discover all our 4 core flavours in one case

6 x black truffle (21.5g)
6 x sea salt (21.5g)
6 x mature cheddar (21.5g)
6 x sea salt and cider vinegar (21.5g)

Select Size:


us vs them.

we love a bit of friendly competition. vs an average of fried crisps.

mature cheddar & red onion single pack
  • triple cooked

  • 3g fat per serve

  • 25% less salt

  • deep fried

  • 6g fat per serve

  • high in salt

simply better shops

stop by, say hi, and shop our entire crisp collection at

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