craving a crunch?

whether you're a crisp connoisseur, seasoned snacker or just curious about upping your crunch, simply roasted have just what you need. award-winning crunchy crisps with 50% less fat.

simply better crisps

real, sliced potatoes

50% less fat

under 99 calories

vegan

gluten free

made in Norfolk, UK

better crunch. better taste. Better for you.

triple cooked for crunchier crisps.

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2k+ happy customers

read all reviews

a firm new family favourite

We gave these a go when on offer, thought the flavour looked interesting. Have to say we were all blown away by these, really more-ish flavour and very good crunch for a healthier crisp.

Perfect

Oh if only all crisps were made like this. No grease, perfect crunchiness and great flavour. trying These aren’t a compromise in any way. Brilliant!

Very delicious

They are less greasy than traditional crisps, because they've been roasted rather than deep fried. This gives a nice, clean and very crunchy feel in the mouth, which I really enjoyed.

Truffley Goodness!

As soon as you open the bag you're hit with this truffley goodness. Only spotted they were 50% less fat once I'd eaten the bag but it makes perfect sense.

Yummmm

Crisp and not saturated in oil like most premium crisps. Feel like an indulgence but slightly healthier though not once I’ve eaten the whole packet! Oops

Amazing crisps

Love these crisps. Less fat but still all the flavour. Have taste tested with friends and they are amazed they contain less fat than most other crisps. We are converted.

Wow!

OMG these are absolutely delicious, SO crunchy and fabulous, my favourite crisps by a country mile. Please try them, you won't be disappointed!

as seen in

discover all our 4 core flavours in one case

6 x black truffle (21.5g)
6 x sea salt (21.5g)
6 x mature cheddar (21.5g)
6 x sea salt and cider vinegar (21.5g)

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Quantity:

us vs them.

we love a bit of friendly competition. vs an average of fried crisps.

mature cheddar & red onion single pack
  • triple cooked

  • 3g fat per serve

  • 25% less salt

  • deep fried

  • 6g fat per serve

  • high in salt

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